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PPC Analytics Measurement and Bid Management
Search Marketing Tools offers a complete package of services and
software to track and manage profitability at Pay Per Click (PPC)
and Comparison Shopping (CSE) Engines. Our services include complete
Analytics measurement for all campaigns, PPC bid management software,
Shopping feed management software, Pay per click account managers
and PPC campaign consulting services. ADDITIONALLY, WE HAVE THE
ABILITY TO TRACK PHONE SALES THAT ORIGINATED ONLINE! Go2Confirm
is our proprietary tracking mechanism that can track phone call
sales all the way back to a search engine and keyword search that
took place yesterday, last week or last month! 10-30% of sales,
due to online marketing, actually take place over the phone. Now
you will know for sure!
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PPC Analytics Measurement - ProfiTracker can be purchases
as a ROI measurement tool for PPC and other campaigns or as a complete
web analytics software package. ProfiTracker can be imported into
PPCBidTracker (our bid management solution) to offer ROI data to
make PPC Management that much more effective while saving you time
and effort. Additionally ProfiTracker can be implemented as part
of our advanced bid management solution, TargetTracker TargetTracker
is an advanced profitability mechanism that allows a user to set
target profit levels. TargetTracker then evaluates profitability
data from ProfiTracker and intelligently adjusts PPC bids up and
down to meet your desired profit margin! Learn
more about ProfiTracker, click here. Learn
more about PPCBidTracker/TargetTracker, click here.
Shopping Analytics Measurement - ProfiTracker can also be
used to track profitability within Comparison Shopping Engines such
as Shopping.com, Bizrate, Froogle, NexTag, PriceGrabber (which now
syndicates results to MSN Shopping), mySimon and Yahoo Shopping.
ProfiTracker can also be imported into ShopTracker, our comparison
shopping feed creation & management tool, to allow for advanced
Shopping Feed Management. ShopTracker allows a user to update product
prices and bids to garner top positions in the Shopping Portals.
Profitability data allows a user to make quick and intelligent decisions
in regards to margin and profitability when setting prices and bids
for products. Learn
more about ProfiTracker, click here. Learn
more about ShopTracker, click here.
PPC & Shopping Campaign Management - Search Marketing
Tools also offers complete campaign management. Using the tools
outlined above and our experience in the SEM industry (since 1998),
our account reps can organize your campaigns and optimize profit
levels. Whether you need an account rep to handle a one time setup
of an account, manage certain aspects of a campaign or campaign(s)
or take complete control of your campaign accounts, we can tailor
a solution to your company's needs. Learn
more about Shopping & PPC Campaign Management, click here.
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