Overture/Yahoo is the world's premier internet destination, reaching over 330 million customers a month. Their search engine marketing program offers Sponsored Search, which places your website within the top three listings on some of the US' top search engine pages, such as: Yahoo, Altavista, InfoSpace, AlltheWeb, and NetZero. Overture's (Yahoo's) advertisers receive approximately 170 million highly-targeted sales leads per month, and reach 80% of internet users. Moreover, they offer ContentMatch, which enables your listing to appear on the same pages as relevant content and article information. So, when a user goes to Yahoo to read an article, your listing will appear before their eyes. ContentMatch also has the capacity to target a user's interests, and direct them to your relevant product and listing info. Whether your advertising goal is to generate more sales, grow your lead volume, or increase brand awareness; ContentMatch provides cost-efficient, measurable results.

Overture offers a host of specialized high-technology features. Drive customers from the web to your door-whether your business has a web site or not-with their Local Sponsored Search listings. You can precisely target prospects searching online for products and services available in your neighborhood, and connect with customers who are already interested in what you sell. Through Search Submit Express, you can submit your listings for consideration to appear in algorithmic search results powered by the Yahoo! search engine; and you'll extend your reach beyond Sponsored Search, and drive more sales leads. TravelSubmit offers detailed listings of your travel offers and deals, featured in highly-relevant areas across Yahoo Travel, giving you access to a vast audience of motivated travelers and targeted leads.

Pay Per Click advertising on the internet is an integral vehicle for growing your business and proactively seeking a broad customer base that would otherwise be unavailable. Unfortunately, without the right marketing search engine strategy and optimization know-how, an advertiser can end up spending a lot of precious time and money in a willy-nilly keyword bidding war and subsequently lose a good deal of business opportunities.

So. Your website and keywords are included in Overture's worldwide bank of e-business possibilities. Your ready to reach over 330 million customers clicking to your site, and let the money roll in from their network of clicking customers, and highly-developed search engine software. But how do you know what keywords to choose; how to bid effectively for optimum placement; and how to track your bids v. competitors', to ensure you're not outbid or out-clicked by another business, offering similar products or services? Search Engine Management. PPCBidTracker will deliver you lower click/labor costs, monitor your keyword bids and customer click-volume, and introduce you to a flexible keyword bid management system; which will relentlessly track, reposition, and optimize your keywords in accordance to bid position and price.

PPCBidTracker can, in addition, employ its advanced management features, such as: BidSleep to lower or turn off your bids for a variety of time periods, BidSaver to identify predetermined cost/savings levels when bids are lowered a predetermined number of positions, AutoBid and Auto Enhancer to evaluate cost/bid strategy and do your bidding for you, and customized Bid Review scheduling. What's more, we can micromanage all this information and tracking in sub categories, to allow additional flexibility and ease when sifting through multiple keywords and their progress. PPCBT displays the reports it has gathered based on click-volume, cost, revenue, actions (sales, form leads, etc), ROAS, CPA (Cost Per Action), and ACC (Average Click Cost); in addition to the current bid landscape (top ten bids) at the selected engine.