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Also included in this segment is identifying current link popularity, site saturation, and placement in pertinent search engine databases. Finally website content and architecture are reviewed to determine such factors as "spiderability", link structure, and proper content distribution. Implementation: having gathered the basic intelligence and made an initial diagnosis, your RZG SEO specialist implements a pre-determined plan of attack. Tactics to be initiated include: Keyword Implementation and Content Restructuring, Link Re-Engineering, Title and Description Generation, and Link Popularity Expansion. Another process growing in importance and popularity, is Paid Inclusion programs, offered by major search engine databases. RZG SEO has the ability to create and submit xml feeds directly to search engine databases, with which RZG have seasoned ongoing relationships. These programs are a must for most large sites, and also for dynamic sites that don't pass the "spiderability" test. Analyzation/Maintenance: The final (although it never truly ends) segment of RZG SEO, is simply revisiting the first two segments. Ongoing reporting and fine-tuning of the aforementioned processes, continually progress a company up the search engine ladder. Perpetual Maintenance is the key to SEO success. The Search Engine Universe is far from a static universe. The ability to research and define changes within this universe, leads to a successful and ongoing SEO campaign. To begin discussing your customized search engine campaign, contact us today @ (603)766-1350 or email us. |
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