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Shopping Feeds and Comparison Shopping Engine
Product Feed Management Software
According to the Winterberry Group; by 2005, B2C e-commerce sales
are forecasted to reach $278 billion, and comparison shopping engines
are expected to influence $25 billion of that projection. Also,
a recent AOL survey found that 27% of online shoppers described
themselves as comparison shoppers or researchers, up from 23% in
2004.
SearchMarketingTools delivers an advanced shopping management
service that goes beyond simple feed creation. In addition
to creating and submitting shopping feeds, SMT has created
a complete solution for the needs of shopping campaign managers.
Our service will increase profits, identify advertising waste,
and enhance the productivity of your online marketing department.
Contact us today, and get your shopping campaigns optimized
for the shopping season.
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ShopTracker is a new module, within PPCBidTracker, geared
specifically towards retail companies, shopping product feeds,
and CSE's (Comparison Shopping Engines).
ShopTracker can be utilized as a stand alone product. In
addition, ProfiTracker, our ROAS (Return on Ad Spend) module;
and PPCBidTracker, our Bid Management system; can also be
integrated with ShopTracker. Shoptracker becomes a single
interface solution to building, managing, categorizing, and
optimizing products within shopping feeds @ comparison shopping
engines.Shoptracker increases profitability, alleviates wasted
man hours; and in many cases, allows a user the ability to
do certain maintenance functions to their comparison shopping
product feed, that he or she would otherwise be unable to accomplish!
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ShopTracker is currently configured to work with the following
CSE's xml data feed systems: Shopping.com, Bizrate, PriceGrabber,
Nextag, MySimon, Froogle, and Yahoo Shopping. We will be adding more
comparison shopping sites as deemed necessary.
ShopTracker is a central management point for all your products
and shopping feeds. Through ShopTracker's interface, a client can
update prices; add or remove products; change product categories;
and create product feeds for comparison shopping engines (and automatically
have the products mapped to the correct category at that CSE). ShopTracker
then creates a new xml feed (daily or 2x per day, depending on the
CSE's access terms), and sends it to the CSE. ShopTracker can also
be configured to update product prices in your website DB, and/or
fulfillment system! Click
here to contact us and learn more.
Also, because Bizrate and Nextag allow product level bidding, ShopTracker
can identify products that are under/over performing; and automatically
decrease/increase bids on individual products, versus setting a
single bid for all products within a particular category. Additionally,
Shoptracker tracks profitability of products at other comparison
engines as well (although bids may only be updated category levels
in those CSE's).
ShopTracker is more than a simple shopping feed management and
organization tool. ShopTracker helps you optimize product placement
within the CSE's. For instance, CSE's allow for shoppers to search
specific products or categories by price. How do your products'
prices stack up against the competition? Are your prices too high,
effectively removing your products from the first page (and out
of the shopper's vision) of results? Are your products grossly under
priced compared to your competitors; costing you precious income?
ShopTracker displays your competitor's product pricing, allowing
you to easily optimize your product prices to gain top ranking positions,
or to close under pricing gaps. We also show your COGS (Cost of
Goods Sold) and Gross margin, based on current price; integrated
into ShopTracker's competitor pricing analysis reporting. ShopTracker
offers everything you need to stay in front of your competition
in the comparison shopping engine marketplace.
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